Use relevant images to make your content more engaging, attractive, and comprehensible. Using high-quality photos supporting the text on a blog post or website content is essential from an SEO perspective. The images offer contextual information to search engines. Moreover, optimized pictures ensure the website loads faster.
If you want your business website or brand to succeed with SEO, you must know about image optimization. Continue scrolling.
What is the Meaning of Image Optimization?
Image optimization is the process of delivering and creating the highest quality pictures in the ideal format, size, and resolution. Incorporating these optimized images in your articles, blog posts, or web page content will enhance user engagement and drive traffic.
The optimization process involves labeling the images accurately to make it easier for search engine crawlers to understand the context of the image.
You can increase the loading speed of your website and ensure less space is taken up on the server by using optimized pictures.
Image Optimization Tips
Compress the pictures
You must compress the images to avoid having a slow-loading, bloated website. If the pictures are not compressed, the file size will be pretty large, and search engines will reject your website.
On average, approximately 21% of a website page comprises pictures. So if the pictures are not compressed, you will end up with a website page that takes forever to load. In addition, the audience will be quick to reject your website because they have a short attention span. The website visitors will only wait two to three seconds for a page to load, and if that doesn’t happen, the website’s bounce rate will increase.
When compressing JPEG Mac, you can use photo editing tools like Photoshop. The same tool can be used on Windows. Other tools are also available in the market, and you can know about them after a quick Google search.
Choose the ideal format
There are several types of image file formats, and understanding each may be daunting. But you must know the different image formats to understand which format works best for your website or blog site.
PNG and JPEG are two commonly used image formats on the web.
PNG is typically used by illustrators and graphic designers to create logos, illustrations, etc. This format produces the highest quality images, but the file sizes are quite large. It becomes difficult to upload and share on the web. JPEG, on the other hand, lets you adjust the image quality and find a good balance.
You can also check out the WebP format, supported by Chrome and Mozilla Firefox.
Customize the image file names
To help your SEO efforts, you can customize the file names of the pictures. The file name must be keyword-rich, and ensure it is as descriptive as possible. This is going to help search engine crawlers understand what the images and files mean.
The file names will help Google and other popular search engines to become aware of the subject matter and help index your images quickly. It will also help to index and rank your web pages.
Use original, unique pictures
For the best results, you must use unique and original pictures on your website pages. If you fill your website with stock pictures, the website will appear drab and unoriginal. Also, stock pictures will not help your website stand out from the rest.
If you want to create a website that looks original and unique, you must use high-quality pictures. The pictures must be relevant and clearly explain what you are offering. In addition, it must align with your products and business goals.
SEO-friendly Alt text
Alt tags refer to the alternative text, and this helps search engines render your pictures correctly. In addition, by using SEO-friendly Alt text, you will be helping search engine crawlers to understand the context of the images.
If the picture doesn’t load, the viewers will see an Alt tag appearing. This will explain the context of the image and improve your overall SEO strategy.
Moreover, using Alt tags correctly will ensure that viewers can see the place where the image must be if the picture doesn’t load. This will even help to rank your website in search engines if you use the appropriate keywords in the Alt text.
Google and other search engines consider Alt tags essential as it provides all the information the crawlers require to comprehend what the picture means. So this is going to help users when they make a query.
The images you use on your website must be properly optimized. You can implement the Image SEO Hacks and tips mentioned above to optimize the images on your website so that the search engines recognize and rank them. As a result, the audience will enjoy an improved user experience.